The Origins of BiTS
The BiTS™ Method is not just some passing fad or one of those 'fluffy' ideas we often get from marketing companies.The Methodology is the result of many years of practical experience in marketing, communications and campaigning for a wide variety of organisations across an entire range of industries from finance to manufacturing, from professional services to FMCG .
Since its foundation in 1993 the BiTS Method has evolved and has become the first and only Methodology that guarantees organisations that they will achieve their financial goals with an ROI.
The success of BiTS™ Method is also down to the various clients and organisations who have worked with us over the past 17 years. Their fate in the BiTS Method has been rewarded and we are very grateful to them for allowing us to work with them and to help them achieve their financial and commercial goals.
The BiTS effect
Organisations which have worked with the BiTS Method understand its a disciplined approach to their marketing and that it works. The BiTS terminology is now a part of their daily vocabulary: "our communications and marketing plans have been BiTSed". "We need our department to BiTS". "All campaigns have been BiTSed and we have a BiTS communications briefs that we can give to our advertising agencies". Everyone is calling it 'BiTSing'.